We can't use our usual outcome oriented mindset when it comes to the creative process - here's why.

Creativity Is About Process, Not Product

Raise your hand if you’ve ever given up on something because you knew the end result wasn’t going to be what you envisioned.

My hand shot up, in case you were looking for good company. Continue reading “Creativity Is About Process, Not Product”

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The Magnetism of Stories

Have you ever been so engrossed in something that when you are, inevitably, snapped back into reality, it almost feels like you were physically, not just mentally, removed?

Continue reading “The Magnetism of Stories”